Job Overview:
As the Social Media Manager, you will be responsible for developing and executing our social media strategy, engaging with our audience, and driving brand awareness. You will work closely with the marketing team to create compelling content and campaigns that align with our brand voice and objectives.
Key Responsibilities:
- Develop and implement a comprehensive social media strategy to increase brand visibility and engagement.
- Create, curate, and manage published content (images, video, text) across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Monitor social media channels for trends, feedback, and engagement; respond to comments and inquiries in a timely manner.
- Analyze social media metrics and performance; provide insights and recommendations for improvement.
- Collaborate with the marketing team to align social media efforts with overall marketing campaigns and goals.
- Stay up-to-date with the latest social media best practices, trends, and technologies.
- Plan and execute paid social media advertising campaigns to drive traffic and conversions.
- Build and maintain relationships with influencers and brand advocates.
- Assist in the development of social media policies and guidelines.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- years of experience in social media management or digital marketing.
- Strong understanding of social media platforms and their respective audiences.
- Excellent written and verbal communication skills.
- Proven ability to create engaging content and analyze performance metrics.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
- Creative mindset with a strong eye for design and aesthetics.
- Ability to work independently and as part of a team in a fast-paced environment.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional development and growth.
- A dynamic and collaborative work environment.